Florachem Names Brandy Geiger VP, Technical
Brandy Geiger’s citrus industry experience has made her an invaluable part of our organization for years. That experience and her people-first and solutions-based approach have helped Florachem to record growth, and we’re pleased to announce her promotion to Vice President, Technical.
A Decades-Long Fascination with Citrus
Brandy is a 23-year veteran of the citrus industry who has repeatedly demonstrated the creativity and technical acumen required to serve our customers, especially in the flavor and fragrance vertical, where citrus ingredients are used in ways that are both art and science, posing challenges in communication as much as chemistry.
Brandy recalls one scenario where a client was looking to create a line of bio-based air fresheners using Florachem’s citrus terpenes. After evaluating several rounds of lavender-scented samples, it was clear that the client was looking for something else entirely. “I asked them to describe lavender, which they did. They were actually describing something more along the lines of gardenia or roses,” she remembers.
The story exemplifies the challenges involved in developing new products. It’s a process Brandy has helped our team to better understand and manage; improving our results and helping us form stronger relationships with our customers.
A Shifting Industry: Risks and Opportunities
One of Brandy’s key contributions at Florachem is the recognition that what may have worked in years past is not always practical going forward. Today, citrus growers, processors, and manufacturers face new realities, from volatile pricing and evolving regulations to climate challenges. Of course, we also face uncertainty at the very core of our product. “Mother Nature refuses to make things in a standard way,” Brandy notes – and it’s a reminder that adaptability remains the heart of any agricultural-based effort, including ours.
Keep Growing with Florachem
Team members like Brandy are the driving force behind what we do and allow us to provide the trusted expertise and customer support that makes Florachem a valued resource for our customers. The Florachem team is excited for Brandy’s leadership and experience to shape our organization for years to come.
See what industry leadership and homegrown expertise can do for your organization. Connect with Florachem or call 904-567-8080 today to get started.