Meet Florachem’s New Chief Financial Officer: Chuck Kropp

Florachem CFO Chuck Kropp.
Florachem welcomes Chuck Kropp, CFO.

The Florachem team is thrilled to confirm Chuck Kropp as our new chief financial officer. Chuck’s unique industry-specific experience has already made him an incredibly valuable part of our growing organization, and his arrival couldn’t have come at a better time. We’re excited to add his talents to our expanding operations and capabilities for years to come.

The Right Experience for the Job

Chuck joins Florachem with over 25 years of manufacturing finance experience in both the public and private sectors, always with a customer-focused approach. Recently, Chuck helped a specialty chemical company grow and ultimately go public on the NYSE, which is certainly no small feat. Before specialty ingredients, Chuck worked in smart-grid utility manufacturing, thermal components, and the automotive industry. That experience will be critical to serving our diverse customer base.

Making Moves – to Sunny Florida

After spending much of his professional life in the St. Louis area, Chuck is making the move to Jacksonville, home to the Florachem headquarters. We’re thrilled to have him as a resource for our leadership and management teams.

Chuck is an avid runner in his spare time and enjoys finding outstanding local cuisine.

“I’m very excited to join Florachem. The team here is very energetic and are industry experts for the products we provide our customers.”

– Chuck Kropp, Florachem CFO

Growth Starts at the Top

Florachem’s long-term success starts with bringing in smart, motivated leaders. Our ongoing commitment to finding great people augments our investments in new facilities and strategic partnerships. See what Florachem is all about; contact us today, and be sure to welcome Chuck to the Florachem team!

Citrus-Flavored Sports Drinks Are Having a Moment

Citrus flavors have always been a consumer favorite in packaged food and beverages. Over the past year, however, citrus-flavored sports drinks have exploded in the Asia-Pacific (APAC) region, surprising manufacturers and creating a race to meet skyrocketing demand.

The sports drink market in APAC is growing faster than the broader food and beverage category, with a forecast compound annual growth rate (CAGR) of 7% through 2029.

The appeal of citrus drinks in the APAC market mirrors the value proposition attracting consumers in other markets: great flavor and health benefits.

What’s Driving the Citrus Flavor Trend?

The explosion in demand overseas represents an amplified version of similar trends worldwide and established North American and European markets.

A substantial component of that growth is the expansion of sports drink varieties. Once dominated by a few key players like Gatorade, sports drinks are now catering to a broader audience with new, natural flavors and specific health features.

For North American manufacturers, understanding beverage trends overseas cements sales numbers in more established markets.

Related: Decoding d-Limonene

Citrus Pairs Nicely with Functional Ingredients

Natural flavors like citrus fruits appeal to health-and wellness-focused consumers. The COVID-19 pandemic triggered a renewed interest in functional ingredients promising immunity support and antioxidants. Additionally, there’s a continued shift toward natural, sustainable ingredients that show no sign of slowing down.

Citrus-flavored sports drinks provide the “clean label” appeal many consumers are looking for while delivering critical nutrients like vitamin C, vitamin B6, and riboflavin.

Fresh Flavors for Changing Tastes

One of the appealing characteristics of citrus is variety. Manufacturers rely on diverse citrus fruits to create fresh, complex, and delightful flavors that adapt well across applications. Whether consumers are looking for sustained energy, vitamins and minerals, a carbonated citrus beverage, or a low-calorie alternative to other products, citrus-flavored drinks can deliver.

Sports drinks were historically a one-note offering centered on artificial flavors. While those products remain popular, market observers note a robust growth trend in multi-note offerings that blend one or more citrus fruits with other flavor pairings. It’s no surprise to find a citrus drink list with several blends, including new players like blood orange flavor, lemon, lime, passion fruit, dragon fruit, and more.

As APAC Surges, the North American Citrus Flavors Market Remains Strong

The well-established North American citrus flavors market, including sports drinks and other beverage categories, remains sound, with a forecasted 3.84% CAGR through 2027.

For many beverage manufacturers, emerging segments like hard seltzers, ready-to-drink (RTD) cocktails, and non-alcoholic beer and liquor beverages are top growth opportunities – and citrus flavors can play an important role in all of them.

Surveys show that American consumers are looking to citrus for punchy, tangy flavors. Manufacturers achieve excellent results by combining familiar staples (orange and lemon) with innovative newcomers like pink grapefruit and key lime headlining some of the newest domestic product debuts.

Develop Winning Citrus-Flavored Drinks with Florachem

There’s a domestic and international appreciation for that fresh, exciting citrus taste in consumer products.

No matter what market you’re targeting with your flavors, Florachem is committed to supplying you with the quality citrus ingredients you need to set your brand apart.

With world-class facilities and technical expertise, we’re ready to create and supply you with exactly the citrus ingredients you need to put the best possible product in the hands of your customers – no matter where they are. Let’s start the conversation!

Contact us today or call 904-567-8080 to get started. 

Decoding Limonene: Benefits and Applications

Limonene is a naturally occurring compound sourced from orange peels and the peels of other citrus fruits. In today’s consumer-focused market, Limonene and its derivatives offer manufacturers the option to use a natural, biodegradable compound with nearly endless applications.

Continue reading

Coronavirus (COVID-19) Alert Notice

Florachem is committed to keeping essential businesses operating. Our operations team will continue to manufacture and ship products during this critical time period.

Florachem is part of the supply chain for two critical infrastructure sectors as defined by The Department of Homeland Security –

Florachem produces products consumed by the Chemical Sector for cleaning, disinfecting and sanitizing.

Florachem produces products consumed by the Food and Beverage Sector.
We are focused on keeping everyone safe and continuously monitoring governmental orders and

CDC guidelines. Thank you for being a valued partner.

Jon Leonard
President and CEO Florachem

Florachem Announces Opening of New Facility

Aerial view of Florachem in Jacksonville, Florida

Aerial View of Florachem’s Port Jax facility

Jacksonville, FL, September 27, 2018 – Florachem recently moved into its new global headquarters near the Port of Jacksonville. The new facility expands manufacturing, administrative, and research & development capabilities.

“Our new facility maximizes our core expertise in pine, citrus, and rosin resins while providing a platform for future growth,” says Jon Leonard, Florachem President and CEO. “Jacksonville is the Southeast’s premier intermodal port – a great location for business and family – our team is growing!”

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Florachem appoints Jon Leonard as new President and CEO   

Jacksonville, FL, May 1, 2018 – Florachem Corporation announced today that Jon Leonard has been appointed to the position of President and CEO. Leonard succeeds Steve McAlister, the company’s Founder and current CEO. McAlister will continue as a member of the Board of Directors and consult on the company’s strategic growth plans. The changes are effective May 1, 2018. 

“We are very excited to have Jon join our team.  He has an extensive background in citrus and pine derivatives, and strengthens our commitment to these markets. Jon will take over managing the daily operations of the company including the transition to our new headquarters and manufacturing plant near the Port of Jacksonville. We believe Jon and our new facility will have a tremendous impact on Florachem’s ability to better service our global customers going forward,” said McAlister.  Continue reading

New Port Jax Facility Update

In January 2018, Florachem announced that we were moving our operations to a newly-constructed facility near the Port of Jacksonville. The new facility will be Florachem’s global headquarters andcombines the current Jacksonville offices and Mission, TX manufacturing plant. This investment enables Florachem to increase production capacities, augment capabilities, and streamline logistics to better serve our global customers. Continue reading